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Upton Tea Imports

A premium tea storefront shaped as a quiet ritual. Reimagining a specialty tea retailer through modern merchandising, educational content, and a streamlined purchasing experience.

Project focus

A specialty retail experience built around trust, discovery, and ease.

Commerce-ready catalog

A static storefront with collection pages, product details, checkout, and a cart drawer for a premium loose-leaf tea experience.

Editorial tea atmosphere

A warm porcelain, matcha, amber, and brushed-gold visual system that turns the catalog into a slower ritual surface.

Atmospheric product storytelling

Cinematic stills and subtle motion moments give the catalog a stronger sense of craft, warmth, and ritual without slowing the purchase path.

Motion study

Leaves made inspectable as a short recording.

The first generated clip animates the legacy-of-leaves image as a craftsman's hands working through loose tea in a bamboo tray. The separate review page is designed to hold more clips as new WaveSpeed/Kling studies are produced.

Visual record

Designed screens from the live preview.

Upton Tea homepage design with editorial hero and product preview
Homepage
Upton Tea collection page showing product cards and filters
Collection grid
Upton Tea product detail page with tea description and purchase controls
Product detail
Upton Tea animation review page with generated video card
Motion review